Dominance of American Cinema by Adriaan Bijl
Dominance of American Cinema
America can touch all of Europe with stories, but Europe cannot cover the entire market with its own stories. Why is this, actually?
Will it work if we address more universal themes, as we did centuries ago with fairy tales? Or is more needed, for example more synergy within the production, distribution and exploitation process? We are increasingly forced to scrutinize ourselves as Europe, but are we actually capable of doing so? And what do we need for that?
In this masterclass Adriaan Bijl discusses the American studio system, using Paramount Pictures as a case study. The evening before, we watch a Paramount film (Ghost) on 16mm, so you can immediately relate the material to the specific, recognizable aspects Adriaan highlights in this session. He uses examples we all know and focuses on the general public reaction that follows. Why can't we do this as well in Europe? If it were up to Adriaan Bijl, the answer is crystal clear: unity is strength.
About Adriaan Bijl
Adriaan Bijl is a true all-round industry expert. He is a film historian and producer, and for many years was Technical Coordinator for Universal Pictures NL, Sony, Paramount and Disney; today he works more broadly within these distributors. Adriaan is also an acting coach and screenwriter, and regularly gives guest lectures on storytelling and film history, among other subjects. He also often turns up as a James Bond expert and enthusiast.
Practical information
- Date: Tuesday 3 November 2026, 09:00 – 11:00
- Location: De Blik, Blokhuisplein 40, Leeuwarden
- Language: English
- Admission: free (limited to 10 places)
- For: students, starting film professionals and anyone interested
- Host: Mirjam Lawrence (NHL Stenden)